There is absolutely no reason why your renewal rate shouldn't be at least 80% or higher year over year. In fact, if it isn't thats less about poor fit clients the sales team has brought in and more about an intentional alignment strategy from the start. If your organization is implementing or considering ABM, this is the workshop for you.
This workshop will focus on "how" your Customer Success (enterprise) team should face and interact with the market and your Sales, Marketing and Product teams. We will help you further define the "right fit customer", develop goals around different user personas, and help you craft journeys that are aligned to the overall vision. No more will you have to say "this is a poor fit client"!!!
This 3-part workshop will give Customer Success teams the tools and insight to start your ABCS journey. We give you the option of attending one of our evening sessions at our Amsterdam Training Office or your location. Your team will work together on account based growth, personas, and messaging. Using our proprietary method, individuals will get to interactively practice these tools and align to a customer base that everyone will be excited about serving. This course is ideal for new teams who might not be familiar with an account-based growth system or seasoned veterans looking to learn more about modern ABCS methods.
Knowing how to onboard named segments by customer types by market, product and attributes
Using clear, articulate and coded language intentionally picked for your client
Getting the team on the same page and on a weekly/monthly cadence with QBRs, renewal campaigns and up-sell/cross-sell opportunities
On-boarding specific buyer segments, building insight tailored to the customer success process and a specific company list.
Create great buyer and user persons to focus your commercial processes and selling styles
Put customers on a shared journey and how to integrate messaging from Marketing-SDR-Sales-CSMs built for those you have targeted